jeudi 21 février 2008

Ruined privacy or more convenience?

We tend to complain about the e-mails or newsletters various companies send us to inform their potential buyers about the "things which are being prepared in the kitchen of the company". However helpful and well-meaning their aims are, we rather ignore them and keep wondering how they could reach us, and how it came that they have so many information about us. Well, that is just the ultimate beginning! The spychips or more mercifully called microchips foretell the future of us. An ordinary work-day morning, 7am, the alarm clock rings. You wonder why exactly this band plays their song while you are getting up. It's simple: you didn't set up the alarm, everything was done automatically because your microchip knows what radio station you listen to, what time your work begins and as a result it calculates when it should start to ring. The clothes are ready for you to be worn. It is raining outside, so the machine picked something warmer and didn't forget to pack an umbrella together with all the documents and other inevitable things you need to take to the work. Everything is done, even the car is already warmed up, you are just required to get in. "On the board" you are reminded to stop for breakfast at Starbucks. The lady at the counter already knows what you'll take. The work is boring as usual. Fortunately, your computer time to time reports that you should drink regularly or take short breaks to make your work more enjoyable. You spend the afternoon shopping. You are too lazy to try on all the items you'd like to buy, so you just look up your measures in the hand-sized laptop. When you enter a shop of Benetton, your favorite one, all the sales clerks greet you, they ask how your sick doggy is doing and pick you exactly the shirt you would choose yourself. Although you aren't friends, they know everything about you, the members of your family, your habits, preferences and even really personal and private information you would hardly tell somebody. Microchips are the source of it. When you got home, the fridge warns you about the expiry date of your milk and about the missing items that were already ordered on-line, so you the device just wanted to let you know. Your laptop checks who is on-line in all your social communication networks you are registered in and how the news about all your friends is. Before you go to bed a friendly reminder in your bedroom announces you need to go to the gym tomorrow, because today you gained some more pounds. The story maybe isn't as fictitious as it may seem to you. The start of it occurs within reach. Spychips will enable us to live even more comfortable, but for the value of privacy.

Edited by: Katarina Bosanska

These news are brought to you by CantellTV, it's technology partner SigEx Telecom and it’s founder Christopher M. Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.